KEYWORD RESEARCH SERVICES
A good keyword research service, should not only provide you with a good list of keywords for your site. They should also have a firm grasp of internet marketing strategies and general business knowledge.
these days it is easy for anyone to claim to be a keyword researcher, as all they need to do is buy a piece of keyword research software and send the results to the client. This is especially the case in countries that specialise in outsourcing.
Frequently though this lack of knowledge and understanding can result in keywords being recommended that are not relevant to the site, not potential buying keywords, they also often aren’t provided with any knowledge of the data. So instead of being able to rank quickly for the keyword, you are left struggling on page 2-3 trying to get on the first page.
These are not just my opinions but the feedback i get from my clients who frequently come to me after trying other keyword research services. Or simply trying to outsource their research on the cheap.
What i suggest to people who are looking to hire a keyword company to do the research for them is to check the following.
- Can they identify relevant keywords for your niche. (basically do they understand your niche sufficiently to filter out the keywords that have no relevancy?)
- Do they provide you with sufficient info so you can check the keywords yourself and make the final call on the data. If your receiving just a list of words that they recommend, how do you they are good ones?
- Rely on other peoples opinion on the service, anyone can claim they have a good service , but the good ones have good testimonials from people recommending the service.
- Check what they have to offer, if they are offering only a basic package, or a list of keywords, its suggests they are not professionals but doing it as a side line.
- finally review there webpage, i frequently use this technique someone who hasn’t put time and effort into their site wont be that focused on it. and is another indicator of a poor keyword researcher.
So what can you expect from a good keyword research services?
At golden nugget keywords, we firmly believe that we need to provide sufficient information that the client can rank no.1 for his or her niche. As internet marketeers ourselves we have a firm understanding of what is require to get a site to that top spot. As experts in keyword research we also know the best ways to use research to take the easiest route to traffic.
So we believe you should get a list of the best keywords in your niche that have the highest search volume but also the lowest competition. As experts in Internet marketing we also know that in page competition isn’t always the best measure. Going against what most basic keyword researchers would tell you.
We believe software is great for keyword research and can really help a keyword researcher, BUT you have to know how to get the most out of it. As with any tool, the method and techniques you use to maximise the output is also very important. Over 2 years of nothing but keyword research has honed our techniques for finding the best keywords for your niche. Using the right software for the project.
Extra information, i wish it was as simple as just providing a spreadsheet to the client, it would make our job easier. We know that there are a range of skill levels using our service so we provide training material help them understand the information better. We also spend time on each project providing our view on not only the keywords but how best to attack the niche. Also with follow up email discussions we provide help and advice on business strategies and want out client to succeed.
our ultimate goal as a keyword research services is to provide the client with information to succeed even if that is telling them not to venture into an area due to competition levels. or spending the extra time answering emails for questions they have.
